BYD - eCarExpo

Exponordia created a comprehensive booth concept for BYD at eCarExpo 2024—from idea and design to logistics and installation. The goal was to position BYD as a leader in electric vehicles and to showcase the new Sealion 7 model in a visually striking and visitor-friendly way. On a 450 m² space at Bella Center, a brand environment was created featuring multiple car models, digital screens, LED elements, and interactive areas.

The project was carried out in close collaboration with the client through digital meetings, sketches, and technical 3D planning. All materials were packed and transported to the expo, where Exponordia’s team handled the setup, installation, and on-site support throughout the event. After the expo, everything was dismantled and the materials were returned to storage in Linköping.

The booth was strategically located near the entrance, attracting high visitor traffic. Attendees lingered, and the lounge became a natural gathering place for conversations, meetings, and relaxation during the fair days.